Alan Johnson has raced since he was eight. In 2027 he contests Series X3 in Queensland, his second year in the category. Six partnership tiers, real numbers, and a family-run team that treats your logo like it matters.
Across Facebook, Instagram and YouTube, from 1 January to 30 September 2026. Local, state and national community reach, built on race weekends, behind-the-scenes footage and content that people share because they know the family behind it.
Figures cover 01.01.2026 to 30.09.2026. Facebook 40,860 viewers, Instagram 3,261 viewers.
Alan saved for his own Hyundai Excel and learned to set it up himself, so he understands the car from the inside out. He's trained at Norwell Motorplex under Paul Morris, and in 2024 he worked in the Grove Racing pit crew at the Townsville 500. Off the track he is an apprentice mechanic, a guitarist and a Venturer Scout.
Named for the shared middle name of father and son. Alan drives, Nathan handles the technical side and partnerships, Nyree runs team and media. Your contact is the family, not an agency.
Race weekend coverage, shout out posts, YouTube features and a content pack you can use in your own marketing. Your sponsorship does not stop at a sticker.
2027 X3 Series, driver development, then moving through categories from 2028. Partners who come in early come along for the whole journey.
Every tier is priced for the full season and shown as a weekly equivalent. Monthly and annual payment options by invoice available. All prices in AUD.
Want to back Alan in an individual? Pit Lane 100 is for you if you'd rather put in a small amount to show your support, or don't have a business to claim the spend through.
| Principal$7,800$150/wk | Major$5,200$100/wk | Race$2,600$50/wk | Team$1,560$30/wk | Supporter$520$10/wk | |
|---|---|---|---|---|---|
| On the car | |||||
| Position on the car | Largest | Major | Standard | Small | Name only |
| Category exclusivity | Yes | Yes | – | – | – |
| Social | |||||
| Dedicated shout out posts a year | 12 | 8 | 6 | 4 | In 2 group posts |
| Named in race weekend coverage | Every post | Every post | Weekend wrap | Weekend wrap | Season roll call |
| Business feature story | Filmed at your place | Written | – | – | – |
| YouTube | |||||
| Logo in end card | Yes | Yes | Yes | – | – |
| Named in video description | Yes | Yes | Yes | Yes | – |
| Dedicated feature video | 1 a year | – | – | – | – |
| Website | |||||
| Listing at 2kr.com.au | Home page and top of partners | Partners page, logo and link | Logo and link | Logo and link | Name listed |
| At the track | |||||
| Garage access | Yes | Yes | – | – | – |
| Car at your business | 2 a year | 1 a year | – | – | – |
| Other | |||||
| Named in media releases | All | All | – | – | – |
| Content pack after each round | Yes | Yes | Yes | – | – |
| Season report | Full | Full | Full | Summary | Summary |
| Team merchandise | 2 shirts | 1 shirt | – | – | – |
Scroll the table sideways on a phone. Trade Partners sit at the tier matching the retail value they supply and receive that tier's benefits in full.
Johnson's 4WD, Marketing Unagency Co., Paleso Finance Group, Galactic Donuts, SWL Racing and Capricorn Clothing Company are already on the car, alongside supporting partners including Burson Rockhampton and Circo Brakes.
Submit your details and we'll get the ball rolling. In order for your business to appear on the Livery, a committment before 18/12/2026 is needed.
Partnerships are confirmed with our standard agreement. Read the 2027 partnership service agreement.